"It's the same old tissue, honey, it does not make a distinction, ok? It's still going to work the exact same method", my exasperated husband hissed into my ear as I grabbed cartons after cartons of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't think I in fact composed 'designer tissue'. So, yes, for a graphic designer and writer who knows all about the sort of effort one puts into packaging and branding products, I sure succumbed to it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a customer, keep in mind that. I am entitled to fall for good product packaging, I have a dominating right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' packaging, the 'female on the go' packaging, and after that they have the 'kids' product packaging. I got 4 of each style packages and made a run for the counter with them with my shouting kids and exasperated hubby running after me in sluggish motion. It was absolutely a 'die-hard' minute. You understand, when the hero is fleing from a bunch of wild bad males with gatling gun, and they're shooting at your feet or something ... and there's an explosion behind you ... and everything takes place in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I enjoyed the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for referral' clear folder. I do not keep a lot of stuff in there because I am pretty selective about the styles that I like, however these packaging designs made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
But this is what I need to tell you, as a graphic designer and customer. The more effort you put into creating your packaging, more customers will stop and take a look at your packaging or what's inside the packaging. Now, does it make sense for me to state now that when they take and stop notification of your product packaging, your opportunity of getting them to buy your item increases? Precisely.
You see, the function of packaging is to grab the consumer's attention. And without an electrifying packaging, customers are going to stroll past the heaps and stacks of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging. You've won the very first round once they stop and take a look.
Believe about it!
They have the 'nature fan' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was website running for checkout with boxes of tissue paper with elegant packaging designs on them. I loved the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and position it into my 'must keep for recommendation' clear folder. I don't keep a lot of stuff in there since I am quite selective about the designs that I like, however these product packaging designs made the cut. The more effort you put into designing your packaging, more clients will stop and take a look at your product packaging or what's inside the packaging pattern.